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The Science BehindPITONISA

Discover how our revolutionary dual-engine architecture combines the best of evolutionary optimization and Bayesian inference to deliver unmatched accuracy in marketing attribution.

Dual-Engine Architecture

PITONISA uniquely combines two complementary modeling approaches to provide both speed and statistical rigor in marketing mix modeling.

Engine 1

Evolutionary Optimization

Rapid exploration of model space using evolutionary algorithms

Ridge regression with L2 regularization
Genetic algorithm optimization
Adstock and saturation transformations
Multi-objective fitness evaluation
Parallel population evolution
Typical Runtime:5-15 minutes
Engine 2

Bayesian Inference

Hierarchical modeling with uncertainty quantification

Hierarchical Bayesian modeling
MCMC sampling (NUTS/HMC)
Posterior uncertainty estimation
Cross-market information sharing
GPU-accelerated computation
Typical Runtime:15-60 minutes

Experience Advanced MMM Technology

See how our dual-engine architecture can transform your marketing attribution