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Complete MMM Platform

Everything You Need forMarketing Attribution

From data upload to actionable insights, PITONISA provides a complete marketing mix modeling solution with enterprise-grade features.

Powerful Features for Modern Marketers

Advanced capabilities designed to transform how you understand and optimize marketing performance

Intelligent Data Processing

Smart CSV upload with automatic validation, column mapping, and data quality assessment. Supports any data format or frequency.

Auto-detect data patterns
Smart column mapping
Data quality scoring
Missing value handling

Dual-Engine Modeling

Choose between rapid evolutionary optimization or comprehensive Bayesian inference based on your analysis needs.

Evolutionary algorithms
Bayesian hierarchical models
Uncertainty quantification
Model comparison

Advanced Attribution

Sophisticated media transformations including adstock, saturation, and diminishing returns modeling for accurate attribution.

Adstock modeling
Saturation curves
Cross-channel effects
Baseline decomposition

Interactive Dashboards

Beautiful, responsive visualizations that make complex MMM results accessible to all stakeholders.

Real-time charts
Interactive filters
Custom date ranges
Export capabilities

Budget Optimization

AI-powered recommendations for optimal budget allocation across channels with confidence intervals.

Optimal spend allocation
ROI maximization
Constraint handling
Scenario planning

AI-Powered Insights

Natural language insights and recommendations powered by advanced AI to guide strategic decisions.

Automated insights
Strategic recommendations
Performance alerts
Trend analysis

Enterprise-Grade Capabilities

Built for scale with security, compliance, and collaboration features

Security & Compliance

SOC 2, GDPR compliant with end-to-end encryption

Team Collaboration

Multi-user workspaces with role-based access control

Multi-Geography

Analyze multiple markets with hierarchical modeling

High Performance

GPU-accelerated computing for complex models

Real-Time Processing

Fast model execution with live progress tracking

Export & Reporting

Professional PDF reports and data exports

API Integration

RESTful APIs for custom integrations

Advanced Analytics

Statistical diagnostics and model validation

Why Choose PITONISA?

See how we compare to traditional MMM solutions

Traditional MMM

Weeks to set up
Single modeling approach
Limited uncertainty info
Static reports
Manual optimization

PITONISA

Minutes to start
Dual-engine architecture
Full uncertainty quantification
Interactive dashboards
AI-powered optimization

In-House Solutions

Months to develop
Limited methodology
No validation
Basic visualizations
Manual processes

Ready to Transform Your Marketing Analytics?

Experience the power of advanced MMM technology with PITONISA