PITONISA combines cutting-edge Bayesian modeling with evolutionary algorithms to deliver the most accurate marketing attribution available. Understand true channel impact and optimize your budget with confidence.
PITONISA leverages dual modeling approaches to provide unparalleled accuracy and insights
Combines Bayesian hierarchical modeling with evolutionary optimization algorithms for maximum accuracy and reliability.
Get instant insights with our high-performance computing engine that processes complex models in minutes, not hours.
Advanced Bayesian inference provides confidence intervals and uncertainty bounds for every prediction and recommendation.
Sophisticated adstock and saturation modeling reveals true diminishing returns and optimal spend levels for each channel.
Hierarchical modeling enables analysis across multiple markets with shared learnings and local adaptations.
Leverage cutting-edge GPU computing for complex MCMC sampling and large-scale evolutionary optimization.
Our first engine uses evolutionary algorithms with ridge regression to rapidly explore thousands of model configurations, finding optimal media transformations and coefficients.
Our second engine employs sophisticated Bayesian inference with MCMC sampling to quantify uncertainty and provide robust confidence intervals for all predictions.
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